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Instantly Segment Data with Audience Builder

Make Smarter Marketing Decisions Using Real-Time Insight

Thanks to CRM, web analytics, Point of Sale, and survey information, you have access to more customer data than ever before. But you're often forced to rely on spreadsheets, customized reports, and analytics teams when you need to create marketing programs that based on these customer insights. In the era of real-time marketing, this is no longer enough. You need a way to immediately consolidate your customer data into one location, so you can create targeted interactive marketing that allows you to join the real-time conversations that are already taking place about your brand.


That's why we've created ExactTarget's Audience Builder—a marketer's solution to understanding customer data and behavior across all interactive channels, making it easy to act on insights in real time. This powerful data segmentation engine—complete with an intuitive drag-and-drop interface—will allow you to create,count,and manipulate data instantly. You'll finally be able to put your customer data to use in the form of more relevant, engaging messages that will drastically increase ROI.


With ExactTarget's Audience Builder, You Can:

  • Build highly-targeted audiences based on multiple attributes and behaviors across channels.
  • Receive immediate feedback as you change your filter criteria.
  • Make decisions based on your entire data set,not just data housed within the Interactive Marketing Hub.
  • Use your audience and segments to fuel more meaningful conversations and relationships—in real time.
  • Use the waterfall segmentation feature to create and execute segmentation strategies based on email, social, and third party behavioral data, for data sets of up to 100 million subscribers or more!

The Bottom Line

You can no longer afford to leave your marketing to chance, gut instincts, or anecdotes. ExactTarget's Audience Builder is the industry's only solution that will help you segment any data set from any of your data sources,within an intuitive drag-and-drop user interface.