Campaign Management. Redefined.

Real-Smart Marketing for the Real-Time Web

Remember the old days of campaign management, where you relied on marketing decision-makers to develop comprehensive quarterly plans, assign budgets and resources, and designate channels to disseminate your messages? By the time you actually received the approvals you needed, your strategy was already tired and worn-out.

Let's face it: the old days of campaign management (and campaign management software) no longer work. With an average of 600 Tweets, 34,000 Google searches, and 700 Facebook posts per second, you need a real-time solution to manage these conversations taking place across the real-time web. And ExactTarget's Interactive Marketing Hub is the industry's one and only solution that provides you with a single view of what's happening with your brand across all interactive channels in real time. You'll be able to easily merge the conversations that matter into one intuitive dashboard, turning millions of data points into meaningful customer interactions.

With ExactTarget's Interactive Marketing Hub, You Can:

• Deliver an infinite number of mission-critical messages across all channels?Email, Mobile, Social, and Sites.
• Filter and segment your audiences based on more than one attribute at a time through an intuitive drag 'n drop interface called Audience Builder.
• Engage in Facebook and Twitter conversations using CoTweet™.
• Use configurable gadgets to get an at-a-glance update on the status of all campaigns, adjusting as necessary for better results.

The smartest marketers know that they have to understand who they're talking to in order to achieve results. Replace the old days of campaign management with the Interactive Marketing Hub, where real-time data from all customer interactions is at your fingertips.