Why Reinvent the Wheel? Embed ExactTarget's Platform

Extend Your Applications with 10+ Years of Software Expertise

At ExactTarget, we don't believe Independent Software Vendors-or one of our 100+ embedded partners-should reinvent the wheel. That's why we provide ISVs like you with the opportunity to license and embed our industry-leading technology directly into your application, so you can focus on creativity and innovation, not building and managing email, mobile, and social applications.

With an Embedded solution from ExactTarget, you'll be able to provide your clients with cross-channel communications that are native to your software application, so you can be confident that messages are sent quickly and securely-without additional time and hassle-through our sophisticated platform.

Choose The Embedded Solution That Works For You

Embedded Engine: If you need a way to provide email, mobile, or social capabilities to your clients without sacrificing separate contact lists, allow us to segment and control for you through the Embedded Engine. Management and maintenance is simpler with the architecture of the admin account, and your team can log into individual sub-accounts when needed. Our Deliverability team will also monitor client email conduct to ensure abusive email behavior is identified and isolated.

Send Engine: With our Send Engine, you manage subscriptions, segmentation, and deliverability data for more control. Our Subscriber Key functionality allows you to assign a value that uniquely identifies a subscriber in your system. And for easier management, you can also host your own unsubscribe page with access to the API, while still keeping your client data secure and intact.

Join Our Best-Of-Breed Technology Network

Not only will you have a solution you can embed within your software, but you'll also have access to the best technology, deliverability, and multi-channel communications the industry has to offer through your Embedded Partnership with ExactTarget. We've tripled the number of companies that embed our technology, with partners like Xerox, Printable, Quark, and more than 100 other organizations. And we're committed to providing our partners with the tools they need to invent and create software that solves their clients' greatest challenges.