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Your Vision, Your Website

Build a Branded Web Presence with Sites and Landing Pages

We understand that you're a marketer-not a programmer. And if you're struggling to secure time, resources, and internal IT support, there's an easier way. ExactTarget has created incredibly user-friendly website technology, where you can literally create a landing page or microsite to reinforce a campaign in less than five minutes. Regardless of your technical expertise, we make it easy for you to extend your important marketing messages to the web.






Create a Web Presence, Without IT Resources


Web Presence

With our Sites Editor and Layout Generator, you can create landing pages that coincide with your specific marketing campaigns, no matter your technical background. Drag-and-drop content when using our pre-built templates or use our HTML paste tools for more sophisticated scripting. And after building your site, you can track unique and total page views, as well as understand where your website traffic is coming from.




Capture Subscriber Data to Increase Relevancy


Subscriber Data

Smart Capture, our user-friendly form builder, allows you to request and capture information from website visitors. That data is automatically stored in lists, data extensions, Salesforce.com, Microsoft Dynamics, or any CRM system, so it's automatically accessible. (And you thought data had to be complicated!) Automated marketing campaigns, such as drip campaigns, can then be executed automatically upon the completion of the form.




Personalise the Web Experience, Drive ROI


Drive ROI

Our Dynamic Content and Personalisation tools are easy to use within ExactTarget Sites, allowing you to create relevant experiences for your website visitors. And trust us—when you deliver relevancy, they'll come back for more. You can reuse the same content from your dynamic emails on your website, saving valuable time. And you can customise URLs to include a subscriber's name, or to describe exactly what will appear on the site, such as coupons or special offers. We promise—it's not too good to be true.