Manage The Social Conversation
Increase Your Reach Across the Real-Time Web With Social Media Marketing
Forrester Research predicts social media marketing will grow at a compound rate of 34%, reaching 3.1 billion by 2014. And with 600 Tweets, 34,000 Google searches, and 700 Facebook posts per second, your customers are talking about your brand. Isn't it time you joined the conversation?
AAlthough it may seem overwhelming to add additional channels to your marketing strategy, ExactTarget's social media tools make it easy to successfully manage the conversations that are already taking place about your brand ? in real-time. By developing a solid social media strategy, you'll empower your customers to interact with your brand, increasing engagement, loyalty, and ROI.
Increased Engagement = Increased ROI
43% of all US online consumers engage with at least one brand on either Twitter or Facebook, so you must not only understand where to establish a social media presence, but how to communicate once you're there. From Social Forward—our Direct to Social and ShareThis integrations—to CoTweet—how businesses do Twitter—we make it easy to integrate your social strategy with your overall interactive marketing programmes.
Work Smarter, Not Harder
Once you've integrated social into your overall marketing strategy, you can use our automation features to increase your efficiency. We can help you deliver emails that allow your customers to share your content across social networks, grow your email lists with social network campaigns, and leverage existing email content to create word-of-mouth buzz in the social space-and most importantly, maintain a real-time dialogue.
Drastically Increase Brand Awareness
What is the best way to increase your brand presence in the social media space? Empower your customers to share your communications with trusted friends and contacts. Your customers will be likelier to share your messages when they're in control, and the extended reach of your messages will not only grow your brand awareness- you'll grow your subscriber list and customer base.