Meet Chip House:
As a direct marketing veteran of more than twenty years, Chip still gets a thrill out of sharing the basics of email's relevance and permission-based strategies with the many marketers who are new to this channel. Chip enjoys introducing marketers to the huge difference utilizing email best practices can have on their message deliverability and response rates. And he uses his industry knowledge to make sure ExactTarget customers find deliverability success.
Chip still recalls the first email marketing campaign he sent early in his career. Powered by Eudora Light, he sent emails to fewer than 50 people, testing opt-in versus opt-out. At the time, he had no idea that it would lead to an introduction with ExactTarget's Peter McCormick, who would eventually hire Chip as a consultant.