Consumer Packaged Goods Solutions

Keep Your Brand Top of Mind

Email marketing drives more conversions than any other interactive channel, and consumer packaged goods manufacturers worldwide rely on ExactTarget to deliver their email marketing messages—along with phenomenal business results. With our Consumer Packaged Goods Solutions, you can stand out in your customers' inboxes with targeted, relevant communications—drastically impacting their purchasing decisions and your ROI.

Using our Solutions, you can immediately grab your customers' attention with Dynamic Content. And we'll help you continually honor your subscribers' preferences by automatically managing your subscription center and opt-outs. From simple messages based on preference to highly-complex messages based on demographic information, our Solutions can:

• ✓ Integrate multiple business systems so you can not only store your data in one place, but also deliver highly-targeted communications.


• ✓ Keep your brand top-of-mind for customers, sending special coupons and promotions—that can be altered post-send should your inventory change—to influence purchasing decisions.


• ✓ Deepen customer engagement, loyalty, and retention by honoring individual preferences, managing subscription and profile center data so you never send to customers who don't want to hear from you, and delivering highly-relevant communications to the right person, at the right time, through the right channel.

Regardless of your organization's size, business challenge, or manufactured product, our Solutions can immediately improve the effectiveness of your marketing communications, saving you time and money while boosting your ROI.