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Email, Meet Social

Increase your Reach with Social Media Marketing That Works

You know your customers are engaging in social media. But did you know they're talking about your brand? ExactTarget's Social Media Marketing Tools can help you manage that conversation, while integrating social media into your overall interactive marketing strategy.


By using ExactTarget's Social Media platform, you better engage your customers, making them likelier to share your messages with their friends. And by giving your customers this control, you extend the reach of your marketing messages to grow not only your brand awareness, but your subscriber list as well.



ExactTarget + CoTweet = Increased ROI


With our recent acquisition of CoTweet - the enterprise leader in connecting businesses to their customers via Twitter - ExactTarget has a complete solution for managing communications across all interactive channels. CoTweet powers Twitter campaigns for big brands such as Microsoft, McDonald's, Sprint, and Pepsi, and will operate as a business unit of ExactTarget with its creation of the industry's first Social Media Lab in San Francisco.



Increase Brand Awareness with Social Forward


This complete category of sharing capabilities allows your customers to share your content with over 20 online networks, to share content directly to Facebook, MySpace, Twitter, and more, and allows them to forward your email message to their friends. Social Forward makes it easy to grow your list, track interactions, and deepen customer engagement, while allowing your customers to choose how they share your messages in the social media space.



Create Your Own Social Networking Site with Community


Inspired by requests for a productized version of 3sixty - our exclusive social networking community reserved for ExactTarget customers - Community is now available for purchase as ExactTarget's new social networking platform, enabling your company to build, host, and maintain secure social networks. With Community, you no longer have to worry about lack of control or brand management when it comes to social networking sites. You can simply create your own.